7Two

7Two is an Australian free-to-air digital television first multichannel, which was launched by the Seven Network on 1 November 2009. The channel broadcasts a variety of programs, targeting a 25-and-over audience, with most programs originating from Australia, New Zealand, United Kingdom, and the United States.

History
The channel was officially announced by the Seven Network on its breakfast program, Sunrise, at 7:45am AEDT 23 October 2009. Earlier, speculation suggested that Seven would launch its secondary channel around November 2009, with possible names including 7plus, Channel Mate and 7TWO. Seven's then-programming chief Tim Worner stated after the reveal that some of the potential names were red herrings to keep details of the channel a secret. PLUS7 and Channel Mate (as 7mate) were later used for Seven's internet TV catch-up service and Seven's second digital multi-channel, respectively.

The channel launched with the airing of a promotional video called "It's Time", featuring Seven Network personalities and clips of shows and movies intended to be broadcast on the channel, followed by normal programming. This video was also launched on the multi-channel's website and received cross-promotion on the primary Seven channel. The Seven Network continues its policy of cross-promoting each channel's content across all three channels to this day. Seven presenters Tom Williams and Johanna Griggs initially served as the "face" of the channel and were seen presenting 7TWO's Friday and Sunday night lifestyle line-ups in early 2011.

The channel did not launch on the same day to many regional areas. 7TWO was launched for Southern Cross Television viewers in Tasmania and Darwin on 1 December 2009, and for Prime Television viewers in Regional Victoria, Northern & Southern NSW and the ACT on 23 December 2009 from 9am. From launch, Prime broadcast the channel as '7TWO on Prime'.

In January 2011, regional broadcaster Prime Television changed the name of its primary channel to 'Prime7', to reflect its strong relationship with its metropolitan partner, Seven. This led to Prime's transmission of 7TWO being rebranded as simply 7TWO, like the metropolitan counterpart.